Optimising your marketing performance
We are a specialist marketing business giving support and training for companies in the mortgage market
Our approach stems from a deep understanding of marketing and the mortgage market.
You will be empowered with advanced solutions to better understand your target audience, personalise your marketing efforts, and optimise engagement and results.
You will get a strong focus on thinking, reasoning, problem-solving, decision-making, and then delivery.
Let’s start with the why, then the what and the how. You benefit from this approach because we get it.
We help companies in the mortgage market to generate greater returns by applying creative thinking to your marketing strategies and tactics.
We can help you across all areas of the marketing mix:
Let’s work together with your planning, identifying target markets, developing your proposition and market positioning. We can help with your products and user experience. And we can help create a strategy that focuses on the most effective channels and tactics to reach your target audience.
Strategy Development
We work with you to conduct in-depth market research to understand key industry trends, market behaviour and key motivations, and market opportunities. We analyse data, help with predictive analytics and provide actionable insights.
Data Analysis and Market Research
Doing a marketing campaign is easy; creating one that is highly effective and delivers strong results is a different matter. But we can help you achieve this.
Campaign Planning and Execution
We specialise in CRM and email marketing. We will help you with segmentation, personalisation, marketing automation and optimise user journeys.
Digital Marketing
Brand is everything you do and say. We can help with your positioning, messaging, visual identity to help you stand out in a busy and noisy market.
Brand Development
We can help you with content, advertising and video marketing. We make it human and helpful.
Content
Get a stronger understanding of marketing in the mortgage market through our bespoke workshops. Develop your team through a structured programme.
Workshops and training
Grey Matter Marketing was set up by Jeff Knight in 2021 to help companies in the mortgage market optimise their marketing efforts. It is all about giving business and people the confidence to do the right things right.
He has been active in the mortgage market since the late 1990s, working for start-ups to large global firms. He has worked at a senior executive level, so knows about more than just marketing! As a Fellow of the CIM, he never stops learning and developing ideas, as anyone who knows him will tell you.
He has even won several awards for marketing excellence and is passionate about marketing and passionate about people development, as anyone who has worked for him will tell you. In 2024, Grey Matter Marketing joined the WHJE group of companies, giving access to a broader range of solutions.
Jeff also runs the Mortgage Marketing Forum.
Jeff Knight
Our Founder
Meet the team
The company we keep
We always work under an NDA which gives you an idea of the type of companies we work with and have worked with.
Specialist lenders
Buy to let lenders
Regional Building Societies
Regional Building Societies
Mortgage distributors
Mortgage technology providers
Large and small mortgage brokers
Mortgage event producer
Get in contact
If you have a project you’d like to discuss or are just interested in talking through the latest trends in mortgage services marketing, just drop us a line and we’ll get back to you ASAP.
T: 020 7265 7880
E: jeff@greymattermarketing.co.uk
Address:
Grey Matter Marketing Ltd
Unit 4
11-29 Fashion Street
London
E1 6PX