Email Marketing

Course Summary

Email marketing is just as important than ever, if not more so. But the rules have changed. Discover how to make your email marketing even more effective.

Course Format

This course is available as a virtual course.

There will be two 90 minute sessions.

The workshop is limited to just SIX participants to ensure full engagement.

Who Is It For?

For marketers who target mortgage intermediaries and who want to expand their knowledge and understanding of email marketing best practice. 


Course Overview

The Fundamentals

Hear how email marketing fits into the bigger picture. Learn about its importance and who does it well and who does not.

Creating Best In Class Emails

The workshop explains how to design and construct best in class email marketing.

Creating High Performance

The sessions will explain all about subject lines that work best and when. Discover how often to send messages and the importance of consistency, clarity and relevance.

Analysing Results

How to really measure success of your email marketing. Understand what happens after that "click". Know how to use your data to demonstrate how smart you are.

Getting Smarter

Take things to a higher level. We will talk about lead nurturing, lead scoring, automation, maximising your CTAs.

Learning Outcomes

  • Discover that email marketing is more important than you realise.

  • Discover best practice hints and tips to deliver increased results.

  • Know what subject lines work and to whom and why.

  • Get an insight into segmentation vs batch and blast.

  • What you should and should not include in your messages.

  • Know how often to send messages.

  • Learn what success really looks like.

Your Trainer

Your training will be led by Jeff Knight.

He has held several senior positions within lenders. He is a Fellow of the CIM and has won several marketing awards.

He has been marketing to intermediaries since 1997 and first used email marketing in 2003.

He will share all his knowledge and insights in this vital piece of training.


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Pricing & Timings

£125 + VAT

Sessions occur regularly in small groups. 

Get in touch to find a space that suits your diary.

Reserve a place

Next workshop occurs over two sessions: 12th and 19th July: 10am to 11.30am

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