Get To Grips With The
The mortgage market is full of complexities and jargon. This course will make sense of it all, to put you on the front foot and give you greater confidence to deliver great marketing.
This course is available as a virtual course.
There will be two 90 minute sessions.
The workshop is limited to just SIX participants to ensure full engagement.
Who Is It For?
For marketers who are new to the mortgage market and who want to understand it more.
Get to learn about the mortgage market and how mortgages are "sold". Learn about networks, clubs and distributors. Learn about the different types of brokers
Learn about the different types of products - from mainstream to buy to let. Learn what criteria really matters for marketers.
Discover who the biggest lenders are. Learn what brokers think of lenders. Learn what matters most.
Marketing to Brokers
Learn some basic principles about marketing to brokers.
Form an understanding of the distribution dynamics of the mortgage market
Get to grips with terminology such as ARs v DAs
Have a deeper understanding of products and their jargon
Learn the competitive landscape and how to compete
Know what the key product points to promote and when
Discover tricks of attracting new brokers vs retaining them
Get confidence to deliver greater marketing.
Your training will be led by Jeff Knight.
He has held several senior positions within lenders. He is a Fellow of the CIM and has won several marketing awards.
He has been marketing to intermediaries since 1997.
He will share all his knowledge and insights in this vital piece of training.
Pricing & Timings
£125 + VAT
Sessions occur regularly in small groups.
Get in touch to find a space that suits your diary.