Get To Grips With The
Mortgage Market

Course Summary

The mortgage market is full of complexities and jargon. This course will make sense of it all, to put you on the front foot and give you greater confidence to deliver great marketing.

Course Format

This course is available as a virtual course.

There will be two 90 minute sessions.

The workshop is limited to just SIX participants to ensure full engagement.

Who Is It For?

For marketers who are new to the mortgage market and who want to understand it more.

Course Overview

Broker Distribution

Get to learn about the mortgage market and how mortgages are "sold". Learn about networks, clubs and distributors. Learn about the different types of brokers

Mortgage Products

Learn about the different types of products - from mainstream to buy to let. Learn what criteria really matters for marketers.

Competitive Landscape

Discover who the biggest lenders are. Learn what brokers think of lenders. Learn what matters most.

Marketing to Brokers

Learn some basic principles about marketing to brokers.

Learning Outcomes

  • Form an understanding of the distribution dynamics of the mortgage market

  • Get to grips with terminology such as ARs v DAs

  • Have a deeper understanding of products and their jargon

  • Learn the competitive landscape and how to compete

  • Know what the key product points to promote and when

  • Discover tricks of attracting new brokers vs retaining them

  • Get confidence to deliver greater marketing.

Your Trainer

Your training will be led by Jeff Knight.

He has held several senior positions within lenders. He is a Fellow of the CIM and has won several marketing awards.

He has been marketing to intermediaries since 1997.

He will share all his knowledge and insights in this vital piece of training.

 

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Pricing & Timings

£125 + VAT

Sessions occur regularly in small groups. 

Get in touch to find a space that suits your diary.

Reserve a place

Next workshop occurs on 14th and 21st July. 

10am to 11.30am

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