Marketing To Mortgage Intermediaries
Marketing to intermediaries is different to conventional B2B and B2C. It is more complex. Discover learnings from 25 years of experience that you can apply successfully yourself.
This course is available as online learning and as a Team Session.
Each option gives full flexibility over course delivery - you are not forced to learn everything in just one day!!
Who Is It For?
For anyone who wants to learn more about the science and the art behind marketing to mortgage intermediaries.
Broker Decisioning Journey
Get to learn about the broker decisioning journey. Discover why building brand salience is so important and how to do this.
Learn vital insight into how brokers prefer to receive information. Discover how to get your message heard.
Getting Cut Through
Learn how to apply cognitive marketing principles to get cut thought and have your marketing messages heard and understood.
Delivering Your Message
Discover ways about delivering your message - by being clear, relevant, distinct, consistent.
Discover proven tips and hints that will make your marketing more effective. This across different communication channels.
Learn the fundamental psychology of marketing to intermediaries.
Learn how to build brand salience
Learn how brokers make decisions
Learn how to deliver effective messages.
Learn what to communicate and why pushing rates does not work.
Deliver increased marketing effectiveness.
Learn how to minimise spend and maximise ROI.
How to run highly effective marketing campaigns.
Enhance your position in your organisation
It will get you on the front foot.
Your training will be led by Jeff Knight.
He has held several senior positions within lenders. He is a Fellow of the CIM and has won several marketing awards.
He has been marketing to intermediaries since 1997.
He will share all his knowledge and insights in this vital piece of training.
Online course is £385 + VAT
Team Session price is determined based on your objectives and team structure.